Go straight to the free Teaching Sells report,

or read on for a little more background first.

While there is great deal of great open education and free education out there these days, many organizations still have good reasons—and a profitable market—for selling e-learning. For some organizations, paid membership sites offer a good option for doing this.

For Mission to Learn readers who are interested in selling online learning to members, customers, or other stakeholders, I’d be hard pressed to come up with a better resource than the Teaching Sells program developed by Brian Clark and Tony Clark. I don’t tend to engage in much advertising or marketing here, but I have participated in the Teaching Sells program myself, and feel certain it represents something of value to a significant segment of the Mission to Learn readership.

Read on, or go straight to Teaching Sells for more information >>

Selling Online Learning is Challenging

In spite of general growth in e-learning, selling online learning, whether as a sole business line, a non-dues revenue strategy, or as or part of training and support revenue, is not something at which many organizations excel. Many organizations that set out to create an interactive learning environment get bogged down in selecting technologies and creating content; others get a platform up and running only to fail to generate sufficient income to be sustainable.

Why is this?

For one, there are any number of ways to go about creating and selling online learning, but there are few step-by-step guides to putting together a complete interactive learning environment for members.

There is also a lot of free content out there. Organizations interested in selling online learning compete with other organizations, free content, and traditional classroom-based offerings.

Most of all, to rise above the competition and succeed in actually selling online learning, organizations must offer something that is truly of value to their target customers. Most fail to do so.

A Complete Support System for Selling Online Learning

In my opinion, Teaching Sells addresses all of the issues above. It provides:

• A thorough and customer-centric process for developing and marketing online learning to members. Teaching Sells provides what I consider to be a roadmap for creating paid membership sites for e-learning.

• Specific information and instructions on the use of low-cost and open source software to create and manage your online learning membership site. Using the tools suggested, you can be up and running in relatively short period of time for less than $300 in software and hosting costs.

• A very active and vibrant community of colleagues who are all engaged in creating successful sites for offering e-learning for members. This highly active community is one of the things that has impressed me the most.

It is worth noting too that the knowledge that Teaching Sells delivers can help drive high e-learning adoption rates for any interactive learning program, whether you actually plan to sell online learning or offer it for free as a member or customer benefit.

To find out more and to get the free Teaching Sells report, visit Teaching Sells today. And feel free to contact me (jcobb_at_missiontolearn.com) if you have any questions.

Jeff Cobb
Mission to Learn